Survey researchers take special care to ensure the instruments they develop are valid measures of what they aim to study, as well as being designed in an easy-to-follow format which minimizes burden and non-response in any mode. In recent years, technological advancement has enabled us to explore the web as a new mode for questionnaire design and administration. By using the web to administer questionnaires, survey professionals have often reduced not only some production costs (associated with labor for administration or entry), but also reduced respondent burden by offering another choice for mode of completion. Many publications have addressed web survey issues such as: who responds, when they respond, and whether there are differences in data quality between the web and other modes of administration. However, very little literature exists discussing how survey professionals can construct web surveys which follow the principles of Universal Design (UD), and are, therefore, fully accessible to a broad spectrum of people.